A: I think one of the issues is a lot of times, it feels strange thinking of ourselves as a brand because we are individual people. But to market your own, you have to figure out what you stand for. To make it simple, your brand is really just a reflection of who you are, visually, messaging—your overall persona.
For example, we were working with a husband and wife out of DC who had been in the business two years. Their name is just their last name and group. I was the same way when I first started.
We have to do more to earn our commissions. Q: Being a local expert can separate you from the big-name brand recognition, and on your website, you have a great video of someone interviewing a local restaurant owner. A: We call it selling without selling. Every 30 days in Zillow I have an ad spend. During that 30 days, you either made a positive ROI or not. The truth is, some videos are going to do better than others. Q: Why do you think video is so important to get your message across to your audience?
If we look at how communication is perceived from human to human, 90 percent of it is based on tonality or body language. Grandma was right. When it first came out it was really cool, but now, how many lives are you actually watching?
Video has evolved, and as of right now, you have to include an attention getter and it has to tie in a story. Preaching to someone about interest rates and market updates is just not fun. Q: One of the things you talk about is turning your database into your audience. What do you mean by that? A: I want to turn my database into the referral source. I know that 10 to 15 percent of them are moving every year, and I know percent of them have a referral for me. The question is, will any of them connect the dots when that referral pops up?
People are bombarded today, and everyone knows an agent. A database without consistent communication is nothing but a spreadsheet with a bunch of information on it. An audience and a database are two totally different things. A: Consistency. All the time. I do my best to write two blogs every month. I have it set up that I do my own videos. I look at media and content creation no differently. This is why Mike will share his tried-and-true strategies to build and sustain a consistent database with lead generation systems marketing.
Get a few minute sneak peak of the Mike's presentation Like what you see? Thankfully, over the course of 12 years, Mike has perfected a system to help you get there. Mike is CEO and big brain behind Attracktor, a reputed attraction-based real estate marketing system that focuses on creating sustainable relationships to generate referrals for you.
The real estate business has evolved enormously across the years. There he was convinced to fill the last three elective hours in college with a real estate course. Faced with the real estate market crash in , Mike traveled across the country to learn from the pros on short sales. He became an expert, worked as an investor, wrote a book, created a course, and traveled the country to share his strategies. His success in short sales highlighted the huge need for marketing mentorship in the real estate industry.
Mike later realized that his own success as an authority in the San Diego real estate space was directly connected to his content marketing approach to his business. Initiate connection with personality and sustain client relationships with smart communication to fuel your networks. Mike will share his tried-and-true strategies to build and sustain a consistent database with lead generation systems marketing.
Mike will give you insider tips on:. His direct mail strategy produces 23 touches a year. Why hire a marketing team when you can implement the systems yourself? The industry is changing and becoming more personal than ever. Sharpen your marketing skills and expand your network.
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