The brief and design challenge were to move away from a cold, inconsistent and intimidating environment and bring to life a warm look and feel clear and intuitive signage. The low-cost positioning was essential to reinforce; reinventing the store design maintaining the same price perception was critical.
Landini has selected a simple material palette including warm and industrial material mix. Timber bulkheads add warmth and intimacy to the shop; a black metal mesh overlaying the timber is supporting the category signage, making the signage highly visible and legible across the whole store.
A light grey flooring, exposed brick walls with simple messaging, black shelving and fridges, product in bulks with enticing merchandising and yellow metal mesh treatment for specials have created a harmonious store with low cost materials. The marketing noise was calmed down and simple messaging were created to convey Superstore low cost promise to its customers. The overall graphic reinvention includes the shop front signage, category signage price segregation and ticketing, customer information and corporate messaging.
Read more Close. Project Ray, McDonald's Global. Jurlique, Global Rollout. The commitment made by all parties is that we will have ongoing joint labour management meetings in each store with members, shop stewards and their union rep participating.
The history of the Relationship Building program dates back to , when your union bargaining committee negotiated the program with the company. The program is part of your union contract and was facilitated by experienced facilitators from the Ontario Ministry of Labour Disputes Resolution Branch.
UFCW A is rapidly expanding into the cannabis sector, with workers from Sessions Cannabis in Hamilton becoming the most recent group to join the local union. Congratulations Cathy! Congratulations Kiranjeet! Subscribe to E-news.
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