This is the most critical step in the whole process. You must absolutely submit a work of good sound quality. This means that it must have gone through all the stages of musical creation, from choosing the title to composing, arranging, voice recording, mixing and mastering.
Another essential element in maximizing your chances of getting on the radio is the length of your song. To do this, your track should last between 2min30 and 4min. Beyond that, your chances of getting on the airwaves are often limited. Of course, we do not advise you to restrict your artistic creation. On the contrary, you must extend and express your creative potential to the maximum according to your desires and according to your own rules.
Taking risks and experimenting will help you to assert yourself as an artist. This means that it is a version specially adapted for radio broadcasting, respecting the duration format and excluding any obscene or shocking aspects. This version is also very often used for video clips.
By French-language song , the CSA means any work with a text performed or recited primarily in French or in a regional French language. And by new talent , any artist who has not yet obtained two separate gold record-certified albums. Every radio station has its own audience and therefore has a musical genre of reference. The radio station you want to present your song to is therefore also an important choice. For example, it is useless to go and propose a reggae track to a radio station specializing in metal.
Typically used by record labels to get new releases onto the radio, a radio plugger can also be employed directly by a band or musician to get your music onto national, regional and specialist shows through their established contacts. Their relationships with DJs and radio producers that can help shift your music into the mainstream and working with a radio plugger can open doors that you would not be able to alone. Whilst the decision of a radio station to play your music will always come down to the quality of the song, a track put forward by radio plugger will be far more likely to get their attention in the first place.
Search over 8, contacts from all sectors of the business, plus advice, reports and info contributed from music organisations and experts to help you get to grips with the industry. ISM membership offers access to expert advice on a wide range of topics, from healthy playing to royalties and streaming, plus much more besides.
Get your music played on the radio Radio airplay is not only excellent publicity for any band or artist, but it also introduces your music to new audiences and can truly break you through to the next level. Gareth Fletcher, who has worked as a producer on the Introducing show on BBC Lancashire for many years, explains what he looks for in a track when choosing the playlist: 'There are a couple of different elements to it really and this is only my take on it - I can't speak for other shows.
What to send to radio stations Whilst there are some radio shows that will play rough demos on air and offer their feedback, these are few and far between. These are the radio stations and managers who you should be trying to figure out how to gain the interest of. Indie radio is the ticket here. As I explain in my free e-book , there are essentially three primary factors that determine whether an indie radio station manager or music director will add a new song to their rotation and how often that song will play.
The three factors are:. Sound quality and production value are paramount. Most professional radio and media platforms qualify potential music submissions on the quality of the recording first.
It's instinctive; we aren't going to play a poorly mixed song. Strong songwriting involves lyricism as well as composition and arrangement.
Some great songs have very clever, witty, or thought-provoking lyrics. Yet others simply just have a good arrangement with a nice melody. A fun song that makes you tap your toes and sing along has as much airplay potential as a story-based song that brings you to tears.
Music that makes an emotional connection is what finds its way on the air. The last qualification plays the largest role in not only whether a song will get added to the rotation of a radio station, but also how often it will be played. Simply put, if a radio station manager, music director, or approved station personality likes a song, it will probably get some radio airplay.
If that song also catches on with other station staff and especially with listeners, it's going to get a lot more spins. Radio station managers are human, too. If we like something, we play it. It's just simple human nature. As music directors and station managers, we're passionate about the people who create the music we enjoy. Many in radio claim not to be fond of the current system either. I guess there is money being exchanged for airplay, because you have to pay it.
Promoters and programmers say radio stations with exclusive promotion arrangements do stand to benefit from them. Phil Becker, EVP of programming for Alpha Media, says these exclusive relationships help streamline a hectic process for overworked program directors. And someone who worked at a group of radio stations notes that exclusive arrangements also drive revenue and promotional benefits for stations — especially valuable in smaller markets.
Artists can benefit from this transfer, since power is hyperconcentrated in the music industry. That was the case for the industry players who directed strategic payments to DJs. Pop radio has many more stations, so promotion there is more expensive. One interpretation of the modern radio system suggests that the high price for airplay is the whole point: It creates a barrier to entry that favors major labels. Rossman sees it differently. By the s, the dominant narrative was that the major labels compete unfairly through payola.
This is a game primarily for the rich, but playing it still has risks. Instead, they hope that the radio exposure they are shelling out for at high prices will boost clicks on Spotify or Apple Music.
But the math might not work that way. Payola may also complicate marketing strategies. Plotting the correct next step — the follow-up single, the tour routing — depends on understanding the initial source of success.
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