Mascara represented very important part of every woman cosmetic collection, and illusion of dark and long eyelashes became their obsession. Ironically, mascara packaging that we know today was released to the public only after era of Victorian fashion was at its very end. Worldwide acceptance of mascara came from the mind of T. Modern mascara gained popularity only after relentless promotion and marketing by Helena Rubinstein - , one of the richest women of 20th century.
Eventually, their trademark became Maybelline and over the next decade, they became a household name. While there's discrepancy over who exactly invented the eyelash curler, a patent claims it was William McDonell who called it the Kurlash. It wasn't too different from the curling wonders of today—made of stainless steel and modeled after scissors.
They become very popular as they curled the lashes within seconds and were relatively inexpensive. In , the term mascara came into play and Maybelline designed a cent package sold in drugstores. At the time, makeup was all about emphasizing the peepers—and painting cat eyes on the upper lashline, with fanned-out lashes to match, was a trend.
In the early '40s, waterproof mascara formulas were introduced and became very popular. In , Revlon introduced the first mascara package in a tube with a spiral-tip wand. In , Revlon invented the first colored formula with its "Brush on Mascara," which came in hues like mauve and dark green. At the time, full, dramatic, and slightly-spidery lashes were in and more attention was given to the lower lashes than ever. It was in that cult-favorite Maybelline Great Lash, a water-based mascara, hit the market.
It's one of our favorites to this day. Madonna was also at the height of popularity, making full, fan-like eyelashes all the more coveted. In the more-is-more late '80s and early '90s, colored mascara also experienced a revival in Rainbow Brite hues. Modern use of light in beauty.
The use of light techniques in the field of beauty has been known for many years. Beyond the practices that consisted in exposing oneself to the sun f Brief history of shaving through products: Part 4 - Shaving support products. After very simple and very common products to prepare for shaving, the industry has focused on formulating more specific products to accompany shaving Electricity at the service of beauty.
In recent years, the study of electrical currents that can be used for beauty care has given rise to in-depth research and has contributed to the crea Mechanics to the rescue of beauty. Little boys have known the , this simple but ingenious toy that introduced them to the logic of mechanical assembly and assemblies. Little girls, when Brief history of shaving through products: part 3 - hot shaving.
The practice of shaving is often, if not almost automatically, associated with the use of products that either facilitate or complement it, or take in A short history of shaving through products - Part 2: foams and gels. Brief history of shaving through products: part 1. Instrumental beauty 2 - Mechanical stress.
They mechanically stimulate the skin to provoke a positive response. A distinction is made between techniques such as palpating and rolling, claping a Beauty toys or beauty objects - Introduction.
Some people think that beauty objects, what we now call beauty toys, are recent inventions. In fact, people have always been interested in how to main Shaving through products and tools: Part 1. After having known many fashions and tendencies and while the art of the beard returned to the taste of the day, we very often forgot certain objects Cleansing oils.
Make-up removal is an essential act in beauty routines. Although the Egyptians were the first known era that used mascara, it wasn't until the Victorian era in the 's that the practice of deepening and richening lashes was revived. Victorian women were very formal and elaborate, spending hours to dress and beautify themselves. Victorian ladies experimented with many different cosmetic recipes; rose salves, mascaras and eyeliners were all products that they created and mixed in the comforts of their own dressing rooms.
Known to spend their whole day partaking in beauty rituals, Victorian women were quite the beauty divas and were known to be very vain. Mixing ashes with elderberry over a hot fire, Victorian ladies created their own mascara concoctions, but the products were never marketed, and thus, never sold. In , petroleum jelly was patented and the most prominent ingredient in mascara was born.
It took many years until petroleum jelly was mixed to create mascara, but finally the invention was made. In , Eugene Rimmel created the first packaged cosmetic mascara.
Produced from a blend of petroleum and black coal dust, the history of mascara began with a cake mascara that although reformulated, is still found today. What would we do without waterproof mascara? Love it or hate it, most women turn to this type of mascara formulation on their wedding day, or for any other special event when tears are inevitable.
Besides the harsh chemical reaction of the waterproof formula, the putrid scent was most unbearable. Twiggy's mod lashes started a cult trend when a washable, safe and waterproof tube mascara finally hit the shelves in the early 's.
The right mascara can perform beauty miracles. If your lashes are sparse, there's a mascara on the market that can power pump those lashes into thick and voluminous strands.
0コメント